The Red Flag Reveal Hook Hack

May 10, 2024

🧪 HOOK SCIENCE

Boost Your Views With The “Red Flag Reveal” Hook Hack

A beautiful hook from a viral tweet thread by Codie Sanchez:

It takes you by surprise.

After reading the first line, you’re probably expecting to learn the positive actions that will lead to the goal.

Instead, you’re given “red flags” to steer clear of — a powerful motivator.

🧠 Why It Works:

  • Loss Aversion: 'Red flags' taps into our fear of making mistakes — we feel compelled to learn what these critical errors are.

💪 Try It Out Yourself:

The example was a tweet hook.

But you could easily repurpose it for your own niche and in any type of content.

A headline template inspired by that hook:

❝

“Want To [Achieve Goal]? [Beware Of] These [Number] Red Flags In/When [X]”

Examples:

  • Gardening: “Want A Thriving Garden? Watch Out For These 4 Red Flags When Choosing Plants”

  • Career: “Want Your Dream Job? Beware Of These 5 Red Flags When Reviewing Job Listings”

💡 Takeaway: “Red flags” make people pay attention — use them (responsibly) in your hooks and you’ll drive more clicks to your content.

 
🍬 LINK CANDY FOR CREATORS

  • Want your content to be known for something? Use this one-word messaging checklist [link]

  • 8 steps to creating your very first mini-course [link]

  • 9 AI tools you should probably know [link]

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