Content Idea: 🌧️ Hard times

In This Email:
  • 💡 A Content Idea To Try:

    • Help your audience through the hard times.

    • Headline template and ChatGPT prompt included.

  • 📌Creator Picks:

    • Words you don’t want on your website, plus 5 tips on writing clearly.

Quiz

According to a study by Berger and Milkman, which "high-arousal emotions" are most likely to make people share content?

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*Link to study at the bottom of this email

A High-Engagement Content Idea To Try

Let Your Audience Know Why Things Seem Hard For Them

🔨 Your Headline Template:

"This Is Why [Task] Is Hard For You"

The Inspiration:

“This is Why Programming Is Hard For You”

The Coding Sloth [link]

Why The Headline Works:

  • Personal Relevance: The phrase "this is why" signals a clear explanation is coming and "for you" suggests that this explanation is personalized.

  • Empathy: "Hard for you" taps into feelings of frustration or inadequacy - it motivates people to seek answers.

How To Adapt It For Your Niche:

  1. Pick A Specific Task Or Challenge: Choose the specific aspect of your niche that your audience finds difficult.

  2. Pinpoint The Reason: The obstacle that makes this aspect challenging for your audience.

  3. Offer A Solution: Provide an approach or method that can help your audience overcome this challenge in a specific, actionable way.

💨 Speed Things Up With ChatGPT:

Not sure where to start?

Copy and paste the following into ChatGPT after filling in your niche and target audience:

Hi ChatGPT,

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create content based on the following headline template:

This is Why [Task] Is Hard For You

The template is modeled on the following headline: 

This is Why Programming Is Hard For you

Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words. The content should cover specific topics relevant to the niche and should not be generic or broad.

Each headline should:

- Replace [Task] with a specific  task or concept relevant to my niche. 

Examples Using The Template:

For Creators:

  • Fitness: "This Is Why Meal Planning Is Hard For You"

  • Photography: "This Is Why Adobe Lightroom Editing Is Hard For You"

For Businesses Creating Content (B2C):

  • Travel Agency: "This Is Why Packing Light Is Hard For You"

  • Pet Care Brand: "This Is Why Potty Training Your Dog Is Hard For You"

For Businesses Creating Content (B2B):

  • Marketers: "This Is Why Getting Social Media Engagement Is Hard For You"

  • HR Consulting: "This Is Why Talent Acquisition Is Hard For You"

Creator Picks
  • If you see these two words anywhere on your website or social profiles, remove them.

  • Reader’s Digest Editor-in-Chief shares 5 tips on how to write clearly.

*Link to the study from the pop quiz

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