This One Headline Template Will Get Your Audience To Click

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In today’s email:

• 🖱️ Get More Clicks:

  • Instant gratification will triple your content’s views.

• 💡 A Content Idea For You:

  • Headline template included 👍️ 

• 💟 Get More Engagement:

  • Why you may be holding your audience hostage (and how to prevent it).

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Promise Instant Gratification With Your Content

Seen this type of content before?

• “The One Exercise That Finally…”

• “This One Framework Will Solve…”

• “[Authority] Says This One Book Will…”

People love instant gratification.

“One” specific solution — a “magic bullet” to solve a problem.

They also love simplicity and concrete information.

A headline promising “one” solution is much more enticing than vague or generic information.

Here’s a very simple headline template:

It’ll work in any niche, but to use a random example from the marketing niche:

Instead of:

“How To Use Pin Design To Triple Your Pinterest Traffic”

You’d go for:

“This One Change To Pin Design Will Triple Your Pinterest Traffic”

The second example harnesses the power of instant gratification — it makes you more curious and likely to click.

💡 A CONTENT IDEA FOR YOU

Give Your Audience An Easily Accessible, Well-Defined Solution To A Common Pain Point

🔨 Your Headline Template:

🔎 The Inspiration:

🧠 Why The Headline Works:

• Solution-Oriented: It addresses a common pain point and offers a specific solution.

• Specific: The solution is clearly defined, not just a vague or generic promise of information.

• Relatable: The pain point is common and the presented solution is affordable and easily accessible.

• Bold: “I Hated” is an emotional and attention-grabbing start to a headline.

🔁 How To Adapt It For Your Niche:

1. Pick A Common Pain Point: A widely recognized frustration within your niche.

2. Share A Specific, Well-Defined Solution: Highlight the exact product, practice, or piece of advice that solved the problem or changed your view.

3. Make It Clear It’s Accessible: The solution should be within easy reach of your audience — affordable, quick, or easily accessible.

💨 Speed Things Up With ChatGPT:

Not sure where to start?

Copy and paste this prompt into ChatGPT after filling in your niche:

Hi ChatGPT, I'm creating content in the [insert niche] niche and want to use the template:

"I Hated [Action/Item] Until I Found This [Specific Solution] That Doesn’t [Pain Point]."

Can you list ideas fitting this format within my niche? For each, include:

- The disliked action/item.
- The specific solution.
- How this solution addresses the pain point.

🎨 Examples Using The Template:

For Creators:

• For Fashion: "I Hated High Heels Until I Found This $6 Gel Insert That Prevents Soreness"

• For Travel: "I Hated Packing Until I Found This 5-Minute Compression Solution That Doesn’t Wrinkle Clothes”

• For Personal Finance: “I Hated Budgeting Until I Found This $4 App That Doesn’t Overcomplicate It”

For Businesses Doing Content Marketing (B2C):

You can create content from a personal perspective, or from the perspective of your clients/customers.

So instead of “I Hated”, you could say “He/She/They Hated” and present one of your products/services as the solution.

• Coffee Brand: "They Hated Instant Coffee Until They Found This $4 Blend That Doesn’t Taste Bitter"

• Gardening Supply Store: "She Hated Watering Plants Until She Found This Self-Watering System That Doesn’t Over/Underwater"

For Businesses Doing Content Marketing (B2B):

• For Businesses/Managers: "They Hated Conducting Interviews Until They Found This 5-Minute Assessment Tool That Prevents Bias”

• For Entertainment Bookings: "They Hated Booking Live Music Until They Found This 10-Minute Matching Tool That Ensures A Perfect Fit"

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“Frontload” Your Content With The Most Important Information

Teasing at valuable information in your content is an effective way to get people to click through.

But holding the value until the end of the content is a grave mistake.

Trust me — people don’t have the time or patience to stick around and wait.

The vast majority of people will click away to a different piece of content that will give them what they need straight away.

The “inverted pyramid” structure is a valuable framework to remember and use in your content:

• Start With The Key Information: Lead with the most important details or the solution your headline promises.

• Support With Details: Follow up with supporting information, background, and context.

• Finish With Additional Insights: End with any extra tips, related observations, or calls to action.

By respecting your audience's time and delivering value upfront, you boost engagement and build trust.