- The Pen Pivot
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- š” This one sentence
š” This one sentence

IN THIS EMAIL
š§ Content Hack:
The āone sentenceā hook hack.
š” Headline Template:
With an AI prompt to make it work in your niche.
𦾠AI Prompt:
Use the ānegative flipā to make your content cut through.
šļø Visible To Pro Readers:
1 psychology-driven headline template + 1 AI prompt to triple your contentās views (and save you 4+ hours)
IN THIS PRO EMAIL
š§ Content Hack:
The āOne Sentenceā hook hack.
š” 2 Headline Templates:
With AI prompts to make them work in your niche.
𦾠AI Prompt:
Use the ānegative flipā to make your content cut through.
CONTENT HACK
The āOne-Sentenceā Hook Hack: Use A Single Line To Captivate Your Audience
āThis One Sentence Explains Why Your Instagram Carousels Arenāt Working.ā
Why do headlines like this go viral?
Because we canāt resist the promise of a single sentence that could change everything.
The curiosity is too strong ā we have to find out what it is.
How To Come Up With āOne-Sentenceā Content Ideas For Your Niche:
Start With A Big Idea
Whatās a powerful insight, strategy, or lesson in your niche?
Example: The best salespeople donāt sell, they listen.
Distill It Into One Sentence
Strip away fluff ā make it short, clear, and impossible to forget.
Example: āSelling isnāt talking, itās listening.ā
Tease It In The Headline
The headline should build curiosity by hinting at the sentence without revealing it.
Example: āThis 5-Word Sentence Will Change How You Sell.ā
Examples Across Niches:
HR & Hiring: āTop 1% Hiring Managers Swear By This 5-Word Rule.ā
Sales: āThis 7-Word Sentence Separates Average Salespeople From Closers.ā
A ChatGPT Prompt To Instantly Generate Viral āOne-Sentenceā Content Ideas For Your Niche
Fill in your niche, audience, and content type(s).
Paste the prompt into ChatGPT.
Instantly get 15 highly engaging āOne-Sentenceā content ideas (with viral headlines) ā plus a detailed breakdown of any idea you want to expand into a full post:
š” In Case You Missed It
āRegret Avoidance Contentā: A dead-simple formula for viral content.
āStorybrandā: A 7-step framework to boost sales for any product or service.
āThe 5 Elements Of Persuasionā: Generate 25 irresistible content ideas that tap into your audienceās deepest desires.
NEW INSTAGRAM POST
Boring emails? Let's fix that.
Here are 57 email openers to grab attention within the first 3 seconds.
Steal them, tweak them, and watch your emails actually get read.
Like, comment, and follow for more:
HEADLINE TEMPLATE
"Don't Settle"
Don't Settle For [Negative Outcome] - These [Number] [Items] Will [Positive Outcome]
Why The Headline Works:
Contrast: It highlights the gap between "settling" for less and achieving something better.
Examples Using The Template:
Photography: "Don't Settle For Dull Portraits ā These 6 Lighting Tricks Will Make Them Pop"
Software Developer: "Don't Settle For Buggy Software ā These 4 Tools Will Perfect Your Python"
Speed Things Up With ChatGPT:
Fill in your niche, audience, and content type, then paste this prompt into ChatGPT.
Get 10 clickworthy headlines and a full content outline for any you choose.
I'm a content creator in the [insert niche] niche and my target audience is [insert target audience].
I want to create a [insert content type, e.g., reel, blog post] based on this template:
"Don't Settle For [Negative Outcome] - These [Number] [Items] Will [Positive Outcome]"
This template is modeled on the following headline:
"Don't Settle For Delayed Deliveries - These 6 Solutions Will Streamline Your Supply Chain"
Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words.
At the end, ask if I'd like an outline for any headline.
Follow-Up Prompt (If I Request an Outline):
Create an outline for the selected headline, tailored to my content type.
Include sections, main points, and format-specific tips.
AI PROMPT
The Negative Flip
People are more motivated to avoid loss than to seek gains.
Instead of just highlighting benefits, show whatās at stake if your message is ignored.
Example:
Before: āLearning a second language opens new job opportunities.ā
After (negative flip): āNot learning a second language could mean missing out on better jobs.ā
Use this prompt to apply the ānegative flipā to any content.
Just fill in your topic, paste your content, and let ChatGPT do the rest.
"I'm creating content about [insert topic], and I want to make it more compelling using loss aversion messaging.
Hereās my original content: [insert content].
- Identify the key loss or risk my audience faces if they ignore this message.
- Flip the content to emphasize the consequences of not taking action.
- Ensure the tone feels urgent but not fear-mongering.
Rewrite the content with a stronger loss aversion angle that makes inaction feel like the real risk."