✨ Transformative content

In This Email

• 🧪 Hook Science:

  • Click trick of the week — “transformative items”.

• 💡 A Content Idea To Try:

  • Headline template included — it’ll work in your niche 👍️.

• 🔒️ 2 More Content Ideas:

  • Visible to Pro readers — psychology-driven templates to get your content 3x more engagement (with less work).

Quiz

^{*Link to more information at the bottom of this email}

Hook Science

Click Trick Of The Week: “Transformative Items”

Which one of these headlines grabs your attention more?  

• “25 Interesting Books To Read This Summer”

• “25 Books That Will Make You the Most Interesting Person in the Room"

I’m betting on the second.

Why?

The first promises an experience.

The second promises transformation and social validation.

This killer hook is why the blog “Best Life” saw this content take off.

Let’s break it down and turn it into a template you can use in your niche.

Why Does It Work So Well? 

• Social Validation: It promises recognition and approval — powerful motivators.

• Aspiration: It offers a transformation into a better version of themselves. 

How You Can Use This:

1. Pick A Trait: What does your audience aspire to? Creativity, fitness, influence?

2. Specify The Path: Define what can help them get there — eg. books, tools, habits.

3. Highlight The Outcome: Show the social or personal benefits — eg. impressing friends or excelling at work.

A Headline Template To Try In Your Own Niche

Examples From Different Niches:

• Realtor: “These 5 Home Showing Tips Will Make You The Savviest Seller On The Market” 

• Travel: “These 7 Travel Destinations Will Make You The Look Like Most Traveled Person In The Room”

Try it out.

Feel free to paste the template into ChatGPT and ask it to generate ideas for your niche.

💡 Content Template #1

A Method To Help Your Audience Achieve A Goal Within A Set Timeframe

Your Headline Template:

The Inspiration:

• Fitness Coach Swears By 3-Meal Plan To 'Build Muscles In Just One Month' ~ The Focus

Why The Headline Works:

• Authority: Referring to the expert/authority figure adds credibility.

• Specificity: Numbers and timeframes make it concrete and achievable.

• Social Proof: "Swears by" implies tested, proven success.

How To Adapt It For Your Niche:

1. Pick An Authority: Choose a relevant figure or expert in your niche — this could be you.

2. Define Steps: Break the process into manageable, actionable steps.

3. Specify The Outcome And Timeframe: Define the result and a short, compelling timeframe.

Speed Things Up With ChatGPT:

Not sure where to start?

Paste the following prompt into ChatGPT after filling in your niche and target audience:

Hi ChatGPT,

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience].

I want to create content based on the following headline template:

[Authority] Swears By [Number]-Step [Process] To '[Achieve Outcome In Specific Timeframe]'

This template is modeled on the following headline:

Fitness Coach Swears By 3-Meal Plan To 'Build Muscles In Just One Month'

Generate 10 niche-specific headline ideas using this template, replacing just the bracketed words. The topics should be specific and relevant, not generic.

Each headline should:

- Replace [Authority] with a relevant figure.
- Replace [Number] with a specific count of steps.
- Replace [Process] with a specific method.
- Replace [Achieve Outcome In Specific Timeframe] with a relevant result and timeframe.

Examples Using The Template:

For Creators:

• Gardening: "Horticulturist Swears By 3-Step Method To 'Grow Organic Vegetables In 2 Months'"

• Cooking: "Chef Swears By 6-Step System For 'Mastering French Pastries In 1 Week'"

For Businesses Doing Content Marketing (B2C):

• Travel Agency: "Travel Expert Swears By 5-Step Plan To 'Book A Dream Vacation In 1 Hour'"

• Home Decor: "Interior Designer Swears By 6-Step Process To 'Transform Your Living Room In 1 Weekend'"

For Businesses Doing Content Marketing (B2B):

• HR Consulting: "HR Manager Swears By 3-Step Process To 'Improve Employee Retention In 3 Months'"

• IT Services: "Tech Expert Swears By 4-Step Method To 'Transform Network Security In 3 Days'"

💡 Content Template #2 (PRO)

This template uses personalization and a problem-solution framework to generate clicks, views, and engagement.

Use the AI prompt to turn the template into ideas for your niche or industry.  

Your Headline Template:

🔒️ 

Get instant access to hundreds of done-for-you, high-engagement templates and prompts to cut your content creation time in half.

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