Content idea: Uncomfortable facts

In This Email

• 🧪 Hook Science:

  • This headline needs some work — watch me fix it.

• 💡 A Content Idea To Try:

  • Headline template and AI prompt included 👍️ 

• 🔒️ 2 More Headline Templates:

  • Visible to Pro readers — psychology-driven headline templates that grab attention within 3 seconds.

Quiz

^{*Link to more information at the bottom of this email}

Hook Fix

Here’s one I found recently:

"10 Tips For Improving Your Public Speaking Skills” ~ Harvard University.

This post could have tripled its clicks with a few simple tweaks.

Let’s fix this headline — then turn it into a template to make it work in your niche.

Add Some Emotion…

• Authority: It seems weird not to mention Harvard in the headline when you can.

• Aspiration: We could tap into the audience’s aspirations by hinting at where these tips could take them.

💡 Improved Headline: “Harvard Instructor’s 10 Tips For Speaking In Public Like The Top 1%”

Same content, but a way more emotionally-driven headline.

A Template For You To Try Out In Your Own Niche:

Examples From Other Niches:

• Photography: “Photographer’s 10 Tips For Capturing Portrait Shots Like The Top 1%”

• Real Estate: “Realtor’s 8 Tips For Negotiating House Sales Like The Top 1%”

Try the template out.

Stuck?

Paste it into ChatGPT and ask for headline ideas in your niche.

💡 Content Template #1

Reveal The Uncomfortable Facts Your Audience Needs To Know

Your Headline Template:

The Inspiration:

“6 Important Truths No One Likes To Hear”

~ Mark Manson

Why The Headline Works:

• Urgency: The headline suggests critical insights — we click to make sure we aren't missing "important" info.

How To Adapt It For Your Niche:

1. Pick The Topic: Choose a topic in your niche with overlooked insights.

2. Highlight The Uncomfortable Truths: In the content itself, explain why these hard truths matter.

Speed Things Up With ChatGPT:

Not sure where to start?

Paste this into ChatGPT after filling in your niche and target audience.

Hi ChatGPT,

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create content based on the following headline template:

[Number] Important [Topic] Truths No One Likes To Hear

This template is modeled on the following headline:

"7 Important Renovation Truths No One Likes To Hear"

Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words. The content should cover specific topics relevant to the niche and should not be generic or broad.

Each headline should:

- Replace [Number] with a specific count of tips or insights.

- Replace [Topic] with a key area of focus.

Examples Using The Template:

For Creators:

• Home Improvement: "7 Important Renovation Truths No One Likes To Hear"

• Gardening: "4 Important Plant Care Truths No One Likes To Hear"

For Businesses Doing Content Marketing (B2C):

• Travel Agent: "8 Important Travel Planning Truths No One Likes To Hear"

• Pet Store: "5 Important Dog Nutrition Truths No One Likes To Hear"

For Businesses Doing Content Marketing (B2B):

• HR Consulting: "7 Important Hiring Truths No One Likes To Hear"

• Event Planning: "4 Important Corporate Event Planning Truths No One Likes To Hear"

💡 Content Template #2 (PRO)

This template uses aspiration and authority bias to generate views and engagement.

As always, use the AI prompt to turn it into content ideas for your niche.

Your Headline Template:

🔒️ 

Get access to hundreds of templates and prompts to save you 20+ hours/month on content creation — fast-track your content success.

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