10x Your Clicks And Engagement With The "Feel Good" Content Strategy

🤝 a favor

I LOVE writing this newsletter.

But getting the word out and gaining readers is tricky without your support.

If you’ve found this newsletter helpful at all and you had 45 seconds to spare, I’d really appreciate it if you could write a quick testimonial for me 🙂.

🔧 tool of the day

💡 Feedly AI

Let’s face it - serious content creators need to stay up to date with their niche.

But here’s the problem:

There’s just too much information out there these days.

Keeping up can feel impossible.

But imagine missing out on crucial updates because you’re drowning in articles, blog posts, and newsletters?

Enter Feedly AI.

Tailor it to your interests.

It’ll then read your favorite sources and prioritize the articles, topics, events, and insights that matter to you.

Click here to get personalized content feeds with Feedly AI (save time and stress)

(Not sponsored).

🙃 upworthy

The Simple Psychological Effect That Gets Upworthy 6 Million Views/Month (And How You Can Use It Too)

Upworthy is a viral news website that’s driven billions of pageviews and hundreds of millions of ad dollars over the past decade.

Its secret?

Knowing exactly what makes people click, engage with, and share content.

A lot of their success comes down to a simple psychological effect.

One that you’ve all felt but could probably never pinpoint or describe.

Elevation.

Here’s what it is and how to use it yourself 👇️ 

What Is Elevation And Why Is It So Effective In Content?

Here are some examples of trending content on Upworthy right now:

• “20-year-old placed her son for adoption but his new family made her a huge part of his life” [link]

• “At age 8, she promised her grandma she'd buy her a home. Years later, she's finally done it” [link]

See what I mean?

Elevation is also the reason why people love seeing MrBeast give away millions of dollars.

It’s quite literally feel-good content.

• The audience witnesses hope, inspiration, or positivity in the content.

• It uplifts and motivates them.

• This leads to a ripple effect – they're more likely to click, engage, and share.

How You Can 'Elevate' Your Audience With Your Content:

I get it - most people aren’t running a viral news website like Upworthy.

But you can still use your knowledge of elevation to create very engaging content in any niche:

1. Stories Of Hope And Resilience: Share real-life stories that showcase positivity.

2. Inspiring Acts Of Kindness: Highlight moments where kindness and goodness shine through.

3. Positive Trends In Society: Focus on how the world is improving in various areas.

4. Uplifting Challenges: Encourage your audience to engage in activities that promote positivity and wellbeing.

Other Creators That Do This Well:

The Dodo: Known for heartwarming animal stories that bring joy and inspiration [link]

Humans Of New York: Shares deeply personal and uplifting stories of everyday people [link]

Your 3-Step Actionable Summary:

1. Identify Uplifting Themes: Look for stories or themes in your niche that can inspire and uplift your audience.

2. Weave It: Blend them into your content.

3. Encourage Sharing: Make it easy for your audience to share the uplifting content.

🐰 rabbit holes and resources

🍫 Today’s link candy for content creators:

• MrBeast’s coach explains how he would grow on YouTube if he had $0 to spend [link]

• How to create a short-form video system that scales for TikTok (and beyond) [link]

• You’re (probably) wasting your content. Here’s how to repurpose it and build an audience on multiple social platforms [link]