Get More Clicks With THS (Tricks, Hacks, And Shortcuts)

🧪 HOOK SCIENCE

Get More Clicks With THS (Tricks, Hacks, And Shortcuts)

The secret to getting your content huge amounts of attention?

Make people’s lives as easy as humanly possible. 

The easier you can make their lives, the more they’ll fall in love with your content. 

The Law Of Least Effort: 

People will naturally choose the path of least resistance.

We can use this psychological phenomenon to get a tonne more clicks to our content. 

Example:

Let’s take this snoozefest of a headline:

• 3 Tips For Baking Sourdough Bread The Right Way

Now, let’s use the THS method to sprinkle some ease and speed into the mix. 

Here’s what you do: 

1. Pop the word “trick”, “hack”, or “shortcut” into the headline.

2. Quantify the benefit that the trick, hack, or shortcut will lead to. As always, be specific. 

Like this: 

• 3 Little Tricks To Bake Sourdough Bread 50% Faster

• 3 Dead-Simple Hacks To Make Sourdough Bread Twice As Soft

• This Baking Shortcut Leads To 2x More Flavorful Sourdough Bread

Each piece of content promises a specific, significant, and desirable outcome from tricks, hacks, and shortcuts. 

The goals seem easy to achieve - so we click to find out more.