These 5 desires = 25 content ideas

🔒️ Welcome To This Week’s Pro Newsletter

• 🧠 1 x Content Framework:

  • Create content that taps into your audience’s desires.

• 💡 3 Pro Content Ideas:

  • Headline templates and custom AI prompts 👍️ 

  • Go Pro to unlock them all (free trial).

🧠 Content Framework Of The Week

Generate 25 Content Ideas That Tap Into Your Audience's Deepest Desires

This single sentence contains more marketing wisdom than a 3-year degree:

The 5 “elements of persuasion” listed can be used to create content your audience craves.

How? 

By giving them what they want — not what we think they want. 

Here’s what you do…

Go through each of the 5 desires and think of 5 content topics that tap into each one. 

1. Encourage Their Dreams: Content that inspires your audience.

2. Justify Their Failures: Empathize with their past mistakes.

3. Reduce Their Fear: Address their anxieties with reassuring content.

4. Confirm Their Suspicions: Validate their doubts, making them feel understood and “in the know.”

5. Take On Their Opponents: This doesn’t have to be a person — it could be an item, a habit, etc.

A ChatGPT Prompt To Give You These 25 Content Ideas In 3 Seconds

Fill in your niche, target audience, and topic, and paste this prompt into ChatGPT:

🖐️ Prompts Of The Week

Check out the two new ChatGPT prompts added to our Pro prompt vault:

1. A prompt to stop your emails from getting sent to the spam folder.

2. A prompt to generate a snappy 150-word text ad for any product or service in seconds.

💡 Pro Content Template #1

Uplift Your Audience Members Facing Difficult Times

Your Headline Template:

The Inspiration:

"11 Hopeful Reminders For People Who Are Struggling Through A Hard Time"

~ Your Tango

Why The Headline Works:

• Empathy: Addressing struggling audience members creates a sense of understanding and support.

How To Adapt It For Your Niche:

1. Define Your Audience: The specific group of people you're addressing.

2. Define The Negative Event/Period: The challenging situation your audience might be experiencing.

Speed Things Up With ChatGPT:

Hi ChatGPT,

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create content based on the following headline template:

[Number] Hopeful Reminders For [Audience] Struggling Through [Negative Event/Period]

This template is modeled on the following headline:

"4 Hopeful Reminders For Gardeners Who Are Struggling Through Droughts"

Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words. The content should cover specific topics relevant to the niche and should not be generic or broad.

Each headline should:

- Replace [Number] with a specific count of tips or insights.

- Replace [Audience] with a key segment of the target audience.

- Replace [Negative Event/Period] with a relevant challenging event or period.

Examples Using The Template:

For Creators:

• Gardening: "6 Hopeful Reminders For Gardeners Who Are Struggling Through A Harsh Season"

• Photography: "3 Hopeful Reminders For Photographers Who Are Struggling Through Creative Block"

For Businesses Doing Content Marketing (B2C):

• Pet Store: "5 Hopeful Reminders For Pet Owners Struggling Through Pet Health Issues"

• Home Decor Store: "8 Hopeful Reminders For Homeowners Struggling Through Redecoration Stress"

For Businesses Doing Content Marketing (B2B):

• Marketer: "6 Hopeful Reminders For Local Businesses Struggling Through Facebook Ad Failures"

• HR Consulting: "7 Hopeful Reminders For Employers Struggling Through Employee Turnover"

🔒️ Pro Content Template #2

This template uses aspiration and exclusivity to generate clicks, views, and engagement.

Use the AI prompt to turn it into content ideas for your niche.

Your Headline Template:

🔒️

👋 Hey there — Dil here.

Go Pro to read the rest of this post.

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