The 'what now' moments

Most content is too helpful to be useful.

In chaos, ‘do this first’ beats ‘here’s how it works.’

Before I go on:

My live online workshop — “The 3-Minute Lead Magnet” — is happening soon. Early bird pricing ends in 24 hours. Save your spot here before it does.

A friend of mine works at a big accountancy firm.

Endless procedures. Laminated signs. Beige everything.

One Thursday afternoon, they did a fire drill.

Alarm blaring. Managers checking manuals. People freezing mid-meeting.

It was a mess.

Until the receptionist — not the manager, not the fire marshal — grabbed a megaphone.

No rambling. No mumbling. Just:

“West exit only. Phones off. Line up.”

And people moved.

Not because she had a title.

Not because she was “the boss”.

Because she had a clear next step.

It nailed something I see creators miss all the time:

Your audience often doesn’t need depth.

They need direction in their “what now” moments.

Moments when they’re stuck, overwhelmed, or panic-scrolling for answers.

In those moments, your content — whether it’s a post, lead magnet, or email — needs to act like a fire drill voice:

“Here. Do these things first.”

Not “here’s everything I know.”

Not “here’s the full history of the problem.”

Just a short, specific set of actions to give them instant relief.

That’s what builds trust fast.

Try this template for your next piece of content:

Examples across niches:

• Freelancing: "Clients Keep Asking for Raw Files? Fix These 3 Portfolio Mistakes First”

• Non-Profit: “Donors Ghosting Your Campaign? Fix These 5 Messaging Gaps First"

• Careers: "Getting Interviews But No Offers? Fix These 3 Resume Sections First”

Bottom line:

You don’t need to cover everything.

Just what matters first.

P.S. Want to turn your audience’s “what now” moments into high-converting lead magnets?

Join me for The 3-Minute Lead Magnet — a live online workshop where I’ll show you my 4-step C.O.A.L process for creating a trust-earning, list-growing, “quick-win” lead magnet in just 3 minutes with AI.

Recording included if you can’t make it live. 

Early bird discount ends in 24 hours.

Grab your spot here before the price goes up

Here’s to fast fixes. 

Cheers, 

Dil