🤫 What they're not telling you

IN THIS EMAIL

• 🔧 Content Hack:

  • ‘What they’re not telling you’.

• 💡 Headline Template:

  • With an AI prompt to make it work in your niche.

• 🦾 AI Prompt:

  • Drive action with your content using a proven psychological effect.

• 🔒️ Visible To Pro Readers:

  • 1 psychology-driven headline template + 1 AI prompt to triple your content’s clicks and views.

IN THIS PRO EMAIL

• 🔧 Content Hack:

  • ‘What they’re not telling you’.

• 💡 2 Headline Templates:

  • With AI prompts to make them work in your niche.

• 🦾 AI Prompt:

  • Drive action with your content using a proven psychological effect.

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CONTENT HACK

The “What They’re Not Telling You” Content Hack

Here’s a quick way to grab your target audience’s attention:

Challenge mainstream advice.

When an idea becomes accepted, people stop questioning it. 

But what if you hint at a key piece of the puzzle being missing?

Create content that teases a hidden truth — something people assume is true, but that actually holds them back.

It’s an irresistible hook.

How To Create “What They’re Not Telling You” Content In Your Niche:

1. Find An Industry Norm Everyone Accepts

   • What’s the “standard” advice in your niche?

   • Example: “Post every day to grow on Instagram.”

2. Spot The Hidden Problem

   • What crucial nuance or contradiction do people overlook?

   • Example: “Posting daily can be counterproductive if you don’t maintain quality.”

3. Reveal the Overlooked Truth

   • Explain why this belief is flawed and what really works instead.

   • Example: “Instead of posting daily, focus on a specific type of high-impact carousel that drives real engagement.”

Examples Across Niches:

• Marketing: “Facebook Ad Advice Everyone Repeats — That Actually Hurts Your Growth.”

• HR: “Why The Best Candidates Don’t Always Have the Best Resumes (And What to Look for Instead).”

A ChatGPT Prompt To Find “What They’re Not Telling You” Content Ideas For Your Niche In 3 Seconds

Here’s how to use it:

1. Fill in your niche, audience, and content type(s).

2. Paste the prompt into ChatGPT.

Instantly get 15 high-engagement content ideas exposing myths, misconceptions, and industry blind spots — plus full content outlines for any you like.

💡 In Case You Missed It

• “The Missing Link”: A 2-step process for generating 15 ‘unfinished puzzle’ content ideas that are impossible not to view.

• “The 3 x 3 x 3 Method”: Generate 27 high-engagement content ideas from 1 topic in your niche.

• "The Time Traveler Framework": A 3-step process for turning your mistakes into viral content.

HEADLINE TEMPLATE

“Beginners Vs Pros” 

Why The Headline Works:

• Social Comparison: We're always motivated to evaluate our own status by comparing ourselves to others.

Examples Using The Template:

• Photography: "8 Photography Habits That Separate Beginners From Pros"

• Baking: "9 Baking Habits That Separate Beginners From Pros"

• Logistics: "5 Logistics Habits That Separate Beginners From Pros"

Speed Things Up With ChatGPT:

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create a [insert content type, e.g., reel, blog post] based on this template:

[Number] [Niche] Habits That Separate Beginners From Pros

This template is modeled on the following headline:

10 Gym Habits That Separate Beginners From Pros

Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words.

At the end, ask if I'd like an outline for any headline.

Follow-Up Prompt (If I Request an Outline):

Create an outline for the selected headline, tailored to my content type. Include sections, main points, and format-specific tips.

AI PROMPT

Content Scarcity Lever

Scarcity drives action — we want something more when we know it's limited.

But use it wrong, and it feels manipulative.

When done right, scarcity increases perceived value without feeling like a cheap sales trick.

This prompt helps you apply scarcity principles to your content, offers, and messaging in a way that feels natural.

Fill in your role and niche, then paste into ChatGPT:

"I'm a [insert role/business] in the [insert niche/industry], and I want to use scarcity to drive engagement and action — without being pushy.

Please ask me the minimum necessary questions one by one (not all at once) to help me:

- Identify where and how scarcity naturally exists in my content or offers.

- Choose an authentic scarcity angle (limited time, availability, exclusivity).

- Craft messaging that increases urgency without overhyping”