🙅‍♀️ What your audience shouldn't do

In This Email

• 💡 A Content Idea To Try:

  • Tell your audience what they shouldn’t do in a very specific context.

  • Headline template included 👍️ 

• 🔒️ 2 More Content Ideas:

  • Visible to Pro readers.

• 🤖 AI Prompt:

  • Create a checklist to use as a lead magnet (or simply give it to your audience as additional value).

Get Personalized, High-Engagement Headlines And Content Ideas In Your Inbox Each Week

On Saturday morning, Pro members will receive their weekly Hook Report:

• 4 proven headline templates — hand-picked from our Look At Hooks template database.

• Each one personalized and turned into a highly clickable headline for their specific business, niche, and audience.

• Suggestions on exactly what information to include in each piece of content, tailored to the platforms they create content on.

Yep — a personalized weekly content plan courtesy of our custom AI model. 

If you’re a business owner, marketer, coach, or creator who wants their headlines and content planned out for them each week, give Pro a go with a 14-day trial. 

Worst-case scenario: You decide it’s not for you and still get two weeks of high-engagement content planned for your business, plus locked newsletter content and Pro resources. 

Check out our 14-day free trial while it’s running

💡 Content Template #1

Tell Your Audience What They Shouldn't Do In A Specific Place/Activity

Your Headline Template:

Template #340 in the Look At Hooks headline template database.

The Inspiration:

Why The Headline Works:

• Relatable: Focuses on everyday activities or places, making the content more relatable.

• Loss Aversion: The headline suggests that the content will help the audience avoid mistakes — a powerful motivator.

• Surprise: It suggests unexpected information — this sparks curiosity and grabs attention.

How To Adapt It For Your Niche:

1. Identify The Activity/Place: Focus on a specific, but common activity or place within your niche — one your audience would be familiar with.

2. Highlight The Mistakes: Emphasize lesser-known mistakes or misconceptions related to the activity or place.

Speed Things Up With ChatGPT:

Not sure where to start?

Copy and paste the following into ChatGPT after filling in your niche and target audience:

Hi ChatGPT,

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create content based on the following headline template:

“[Number] Things You Didn’t Know You Shouldn’t Do In [Specific Activity/Place]”

This template is modeled on the following headline:

“20 Things You Didn’t Know You Shouldn’t Do In The Shower”

Generate 10 headline ideas for my niche that follow this headline template closely, replacing just the bracketed words. The content should cover specific topics relevant to the niche and should not be generic or broad.

Each headline should:

- Replace [Number] with a specific count of things.

- Replace [Specific Activity/Place] with a specific activity or place relevant to my niche.

Examples Using The Template:

For Creators:

• Outdoors: "15 Things You Didn’t Know You Shouldn’t Do While Camping In The Rain"

• Photography: "10 Things You Didn’t Know You Shouldn’t Do During A Nighttime Photo Shoot"

For Businesses Creating Content (B2C):

• Pet Care: "11 Things You Didn’t Know You Shouldn’t Do When Grooming A Long-Haired Dog"

• IT Company: "6 Things You Didn’t Know You Shouldn’t Do When Setting Up A Home Network"

For Businesses Creating Content (B2B):

• Marketing: "8 Things You Didn’t Know You Shouldn’t Do When Running Facebook Ad A/B Tests"

• Project Management: "11 Things You Didn’t Know You Shouldn’t Do When Conducting Sprint Retrospectives"

💡 Content Template #2 (PRO)

This template uses loss aversion and the curiosity gap to generate views and engagement.

Use the AI prompt to turn it into content ideas for your niche.  

Your Headline Template:

🔒️ 

Start your 14-day trial of Pen Pivot Pro to view Content Template #2 and Content Template #3 — both with breakdowns and custom AI prompts.

AI Prompt

Checklist Creator

Make your audience’s life easier and they’ll love you for it.

Checklists provide clear, actionable steps that can simplify complex tasks.

You can use them as lead magnets, for onboarding, in tutorials/resource guides, and more.

Examples:

• Realtor: Home staging checklist

• Gardening: Plant care checklist

• Education: Classroom setup checklist

What This Prompt Does: Generate ideas for checklists you can create and give to your audience. It’ll also create the checklists for you.

"I'm a [insert your role or business] operating in the [insert your niche] niche, and my target audience is [insert your target audience]. 

I need to generate ideas for checklists I can create and give to my audience. 

These checklists could be used as possible lead magnets.

Based on my niche and target audience, please generate a list of ideas for useful and engaging checklists that I can make.

Once you've generated the ideas, ask me whether I want you to create any of the checklists for me."

🖐️ Pro Readers: This will be added to the Creator’s Prompt Vault this week — along with 3 other time-saving ChatGPT prompts.

Creator Picks

• 7 tips to write landing page text without sounding salesy.

• 3 psychological strategies Buzzfeed uses to get 141m views/month.