🤔 "Who said that"?

🧠 IN TODAY’S EMAIL

• 🧪 Hook Science:

  • Get more clicks with the “who said that” headline hack.

• 💡 A Clickable Content Idea For You:

  • A list of useful (and approved) items for your audience.

  • Headline template and ChatGPT prompt included 👍️ 

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🧪 HOOK SCIENCE

Get More Clicks With The “Who Said That” Headline Hack

Never underestimate the power of a quote.

Check out this headline:

The first part of the headline is already attention-grabbing.

But tagging a quote to the end makes it twice as intriguing.

🧠 Why It Works:

• Curiosity Gap: A quote creates a gap in our knowledge. We immediately wonder “who said that” and “what exactly are they referring to?” — so we click to find out and close the gap.

• Authority: By featuring a quote from an authority or expert, the headline (and the content) seems more credible and trustworthy.

Want to try this out in your own niche?

The next section will show you how…

💡 A CLICKABLE CONTENT IDEA FOR YOU

A List Of Authority-Approved Items For Your Audience

🔨 Your Headline Template:

🔁 How To Adapt It For Your Niche:

1. Pick A Type Of Item: Items or solutions that are relevant to your audience. Eg. tools, resources, techniques, strategies, etc.

2. Pick An Authority: Respected figures or groups whose opinions hold value. Eg. experts, influencers, leaders, successful practitioners, or renowned organizations.

3. Add A Quote To The Headline: One that’s directly from the content — it should grab attention and give a glimpse into the valuable insights.

💨 Speed Things Up With ChatGPT:

Not sure where to start?

Copy and paste the following into ChatGPT after filling in your niche:

Hi ChatGPT,

I'm a content creator in the [insert niche] niche, and I want to create a piece of content using the following headline template: 

"[Number] [Items] [Authority] Love To [Action] - [Descriptive Quote]"

It's modeled on the following headline: 

8 Beautiful Houseplants Designers Love to Use — "They Bring Texture and Pattern to a Home" 

Please generate 10 headline ideas that closely follow the headline template and are specific to my niche. Each headline should be specific, not generic or broad.  

For each headline:

- Pick A Type Of Item: Consider items or solutions that are highly desirable and relevant to our audience. Eg. tools, resources, techniques, strategies, etc.

- Choose An Authority: Respected figures or groups within our niche whose opinions hold value. Eg. industry experts, influencers, thought leaders, successful practitioners, or renowned organizations.

- Add The Quote: To tag onto the end of the headline. It should grab attention and give a sneak peek into the valuable insights. The quote will also be included in the content itself. 

🎨 Examples Using The Template:

For Creators:

• For Gardening: 8 Weeding Tools Expert Gardeners Love To Use - “They Save Hours Of Time”

• Photography: 5 Portable Camera Accessories Pro Photographers Love To Use - “They Basically Ensure A Perfect Shot”

For Businesses Doing Content Marketing (B2C):

• Home Decor Store: 6 Wall Art Pieces Interior Designers Love To Use - “They Brighten Up Spaces Instantly”

• Fashion Boutique: 7 Affordable Wardrobe Staples True Minimalists Love To Wear - “They 10x The Most Basic Outfit”

For Businesses Doing Content Marketing (B2B):

• Tech Solutions: 9 Cybersecurity Tools IT Professionals Love To Use - “They Secure Systems Within Minutes”

• HR Consulting: 7 Talent Acquisition Techniques HR Expert’s Love To Use - “They Only Attract The Best”