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- 🌍️ "World's shortest course"
🌍️ "World's shortest course"
🧠 IN TODAY’S EMAIL
🔧 Creator Tool Of The Day:
Beautiful AI-generated infographics for your content.
💡 A Clickable Content Idea For You:
Give your audience the “world’s shortest course”.
Headline template included 👍️
🏅 Hook Of The Day:
This $60 billion company’s slogan cut through the noise and established its place in history.
🍬 Link Candy:
The perfect TikTok ad, an unbelievable free copywriting course, and more.
✍️ POP QUIZ
According to a 2016 study by Columbia University, what percentage of links are shared by people on social media based on the headline alone? |
🔧 TOOL OF THE DAY
Piktochart
A beautiful infographic can make even an average piece of content seem high-quality.
The problem is, creating them is time-consuming and/or expensive.
Most people see them as a luxury reserved for top content creators.
Piktochart is a tool that uses AI to design stunning infographics, posters, and banners with ease.
No fancy design software or expensive designers needed.
(Not Sponsored)
💡 A CLICKABLE CONTENT IDEA FOR YOU
Give Your Audience The World’s Shortest Course On A Specific Topic In Your Niche
🔨 Your Headline Template:
"World’s Shortest [Specific Topic] Course: From 0 To [Specific End Result] ([Length Of Content In Minutes])"
🔎 The Inspiration:
“World’s Shortest Productivity Course”
🧠 Why The Headline Works:
Instant Gratification: The headline promises a quick and desirable transformation — it appeals to our need for immediate rewards.
Novelty: The claim of being the "world’s shortest" builds curiosity due to its unique positioning — so we click to find out more.
🔁 How To Adapt It For Your Niche:
Remember, this is just a comprehensive piece of content and not a “course” in the traditional sense.
You’re simply using the term “course” to emphasize how useful the content is.
Select Your Topic: Focus on a niche-specific topic that can be taught quickly and effectively — don’t go too broad.
Define The End Result: Clearly state what the audience will achieve by the end of this “course”.
Specify The Duration: State the short duration of your content — i.e. the number of minutes it takes to read/watch.
💨 Speed Things Up With ChatGPT:
Not sure where to start?
Copy and paste the following into ChatGPT after filling in your niche and target audience:
Hi ChatGPT,
I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create a piece of content based on the following headline template:
"World’s Shortest [Specific Topic] Course: From 0 To [Specific End Result] ([Length Of Content In Minutes])."
This template is modeled on the following headline:
“World’s Shortest Yin Yoga Course: From 0 To Perfect Posture (5 Minutes).”
Please generate 10 headline ideas for my niche that follow this headline template closely, replacing only the bracketed terms. The content should cover specific topics relevant to the niche and should not be generic or broad.
Each Headline Should:
- Replace [Specific Topic] with a targeted topic that can be taught quickly and effectively (i.e. not broad).
- Replace [Specific End Result] with the clear outcome of consuming the piece of content.
- Replace [Length Of Content In Minutes] with the short duration of the content in minutes.
🎨 Examples Using The Template:
For Creators:
For Home Decor: “World’s Shortest Living Room Design Course: From 0 To Chic (5 Minutes)”
For Gardening: “World’s Shortest Orchid Care Course: From 0 To Beautiful Leaves (3 Minutes)”
For Businesses Doing Content Marketing (B2C):
Yoga Studio: “World’s Shortest Yin Yoga Course: From 0 To Perfect Posture (5 Minutes)”
Real Estate Agent: “World’s Shortest Home Buying Course: From 0 To Dream Home (6 Minutes)”
For Businesses Doing Content Marketing (B2B):
Startup Consulting: “World’s Shortest Product Scaling Course: From 0 To Market Leader (5 Minutes)”
Management: “World’s Shortest Leadership Course: From 0 To Hungry And Motivated Team (3 Minutes)”
🏅 HOOK OF THE DAY
“When It Absolutely, Positively Has To Be There Overnight” - FedEx
This classic slogan from the 70s established FedEx’s reputation for dependability and speed.
The bold wording set the company apart from the many other delivery services.
🧠 Hook Psychology
Certainty Bias: The tone of "absolutely, positively" taps into our preference for certainty. Learn more about “certainty bias” here.
Competitive Superiority: The slogan indirectly implies that other services might not guarantee this sort of reliability.
💡 Takeaway: Hooks that make bold and definitive claims will get attention — just be sure you can live up to them.
🍬 LINK CANDY FOR CREATORS
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