Hook trick: Quirky words

In This Email

• 🧪 Hook Science:

  • Click trick of the week — “Quirky words”.

• 💡 A Content Idea To Try: 

  • Headline template and prompt included 👍️ 

• 🔒️ 2 More Headline Templates:

  • Visible to Pro readers — psychology-driven templates to get your content more views with less work.

Quiz

^{*Link to more information at the bottom of this email}

Hook Science

Click Trick Of The Week: “Quirky Words”

Which One Catches Your Eye?

• "8 Central American Destinations To Visit In 2024"

• "8 Unusual Central American Destinations To Visit In 2024"

The second one, right?

Why Does It Work So Well?

Novelty: People are drawn to new and unique experiences. 

When content hints at information that’s out of the ordinary, we pay attention. 

In the headline example above, “unusual” suggests destinations that aren’t typical. 

We immediately start to wonder why they’re unusual. 

Are they rural? Exotic? Dangerous? 

We’re left with questions — holes in our knowledge. 

We can’t help but click on the content to find out more. 

Words like “unusual” ooze novelty. 

They make you feel as though there’s something off or quirky about the information. 

They fill you with questions that need answers. 

How You Can Use This:

1. Pick A “Quirky” Word: One that signals that something is different or off about your content.

2. Write Your Headline: Use this word in your headline to highlight the novelty of the information. 

A List Of “Quirky Words” For Your Headlines And Hooks:

1. Unconventional

2. Nontraditional

3. Offbeat

4. Unorthodox

5. Radical

6. Unique

7. Novel

8. Non-obvious

9. Unexpected

10. Atypical

11. Eccentric

And of course…

12. Quirky 🙂

Never underestimate:

• How eager your audience is for novel content that breaks their pattern of scrolling. 

• How much of a difference a single word can make to a headline or hook. 

 Try it out.

💡 Content Template #1

Share Small Habits That Yield Significant Results In A Short Time Frame

Your Headline Template:

The Inspiration:

"19 Micro-Habits That Dramatically Increase Your Intelligence In Just 10 Minutes Every Day"

Your Tango [link]

Why The Headline Works:

• Specificity: The numbers provide a clear, quantifiable outcome — the content seems believable, manageable, and actionable.

• Instant Gratification: The short time frame appeals to our desire for speedy results with minimal effort. It's sad, but true.

How To Adapt It For Your Niche:

1. Pick The Number: A specific number of “micro-habits” — small actions relevant to your niche.

2. Define The Desired Outcome: A specific, desirable outcome that the micro-habits will lead to.

3. Specify The Timeframe: A short, manageable period for each habit.

4. Set The Frequency: State how often the habit should be practiced —e.g. daily, weekly, or monthly.

Speed Things Up With ChatGPT:

Not sure where to start?

Copy and paste the following prompt into ChatGPT after filling in your niche and target audience.

Hi ChatGPT,

I'm a content creator in the [insert niche] niche and my target audience is [insert target audience]. I want to create content based on this headline template:

"[Number] Micro-Habits That Dramatically Increase Your [Desired Outcome] In Just [Short Time Frame] Each [Period]"

This template is modeled on the following headline:

"5 Micro-Habits That Dramatically Increase Your Strength In Just 10 Minutes Each Day"

Generate 10 headline ideas for my niche that follow this template closely. The content should cover specific topics relevant to the niche and should not be generic or broad.

Each headline should:

- Replace [Number] with a specific count of habits.

- Replace [Desired Outcome] with a specific benefit relevant to my niche.

- Replace [Short Time Frame] with a manageable period.

- Replace [Period] with the frequency of the habit.

Examples Using The Template:

For Creators:

• Fitness: "5 Micro-Habits That Dramatically Increase Your Strength In Just 10 Minutes Each Day"

• Cooking: "4 Micro-Habits That Dramatically Improve Your Cooking Skills In Just 5 Minutes Each Day"

For Businesses Creating Content (B2C):  

• Parental Education: "3 Micro-Habits That Dramatically Improve Your Child's Reading In Just 10 Minutes Each Evening"

• Realtor: "6 Micro-Habits That Dramatically Boost Your Home's Curb Appeal In Just 15 Minutes Each Week"

• Automotive: "3 Micro-Habits That Dramatically Extend Your Car's Lifespan In Just 10 Minutes Each Month"

For Businesses Creating Content (B2B):

• Digital Marketing: "5 Micro-Habits That Dramatically Boost Your SEO In Just 15 Minutes Each Week"

• IT Management: "5 Micro-Habits That Dramatically Reduce IT Issues In Just 10 Minutes Each Day"

💡 Content Template #2 (PRO)

This template generates views and engagement because it’s super actionable and suggests a powerful transformation.

Use the AI prompt to turn it into content ideas for your niche.

Your Headline Template:

🔒️ 

Creator Picks

• A 4-step formatting framework to make your writing easier to skim, read, and share.

• MrBeast uses this simple headline trick to get billions of views to his content.